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S07E02: Mobile Phone ApplicationAn early morning delivery sends the candidates into the fast-paced world of technology. Lord Sugar challenges the teams to think big and go global as they must design, launch and promote a new mobile phone application. In the battle for downloads, the teams must create a mobile app and pitch it to three influential technology websites to become 'App of the Day', as well as attempt to convince a huge crowd of bloggers and software experts at a major gaming fair to support the application and increase downloads. With their apps downloadable for 24 hours, a dramatic result leads to a fierce boardroom battle, and one more candidate faces Lord Sugar's immortal words: 'You're fired'.
Genres:
Air Date:
May 11, 2011
Runtime:
60 minutes
Production:
Casts:
Lord Alan Sugar, Mark Halliley, Karren Brady, Tim Campbell
